This is done by utilizing colour, design and images, content and space layout within your page architecture, so that you are creating an online brochure that is appealing to your visitors and instructive in what you have to offer. You want to give your website visitors highly specific and valuable information relating to your company, products, services or endeavour in a friendly and concise way.
High quality and image-specific graphics. animation and videos - such as Flash - are a very effective tool and can add that certain professionalism and finesse to your website, making your web page come alive!
Step 2 - Website Information or Content
What information should you have on your website?
The website content you wish to display to the world and your prospective clients includes everything on your website pages.
This may include documents, data, applications, e-services, images, audio and video files, personal web pages, forums / blogs / discussion boards, archived e-mail messages, and more.
Suitable information may include your corporate profile, your products and services offered, affiliates and/or links to partner companies, profiles of your employees and management, your contact details and map to your premises.
Linux is a widely adopted worldwide server platform that is opensource and freely distributed. The Linux Operating System has begun a revolution in the world of computers as it's functionality, adaptability, renowned stability, robustness and level of stability make it a powerful tool and the main alternative for Unix and Microsoft operating systems.
The Linux OS is used in home and office desktop computers and can be embedded into microchips for various appliances and devices.
The Windows operating system is widely popular due to the support offered for this GUI that was produced by Microsoft as an add-on to MS-DOS. Nowdays Windows dominates the market for desktop computer operating systems used on the internet.
Full use of ASP functions and capabilities on other operating systems besides Windows is not available yet, although cross-platform ASP attempts are being made by Apache-asp.org and Sun Java System Active Server Pages.
Chosing between the Linux or Windows Server platform
Linux vs Windows Web Hosting:
Some people naturally assume that because they have Windows installed on their desktop pc that they may be using to create their web pages, that they need to host their website on a Windows Server. Yet, your choice of server platform should be decided upon by the features you require for your web pages.
Programming languages such as PHP, mySQL, POP3 etc. will work well on either a Linux or Windows server.
If you intend to code with ASP, FrontPage, .NET, MSSQL, Access, or any Windows technology, then host on a Windows Server.
If performance is your main requirement and your features can be accomodated on either hosting platform, then chosing the Linux Server to host on will benefit you.
In terms of features, security and reliability, either platform may suffice, as both the Linux and Windows developers are constantly improving their respective operating systems.
The internet has become an effective and sometimes essential tool in many businesses ranging from small to medium, large to global size corporations due to online visibility and massive growth potential from new and existing clients. Marketing your company and website online places you on the largest ever-growing directory in the world. The "Information Age" has allowed people and corporations alike the opportunity to handshake across the globe. Marketing involves not only marketing your website but also your company. Successful marketing doesn't involve only gaining coverage over the internet either, but it puts you on an exploding list of other media as well!