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Best Search Engine Optimization Tips and Tools
SEO Optimization Tips and Tricks

There are a wide variety of Free and Paid for SEO Tips and
SEO Tools for you to utilise online. We have taken the time to list what we consider some of the Best FREE SEO Tips and Tools that you can use when optimising your own web pages.
SEO TIP 1 : Multiple keyword Strategies help find New markets and visitors.
Using uncommon Keywords: Keyword research tends to be done by narrow exploration – with the most prominent words we have already experienced. Uncommon words that may seem unrelated and exploring more data allows you to discover what your audience is looking for by searching comprehensive words. Don’t assume you know what keywords to use. You may have a high ranking site, but you want to convert traffic into clients, add visitors and increase conversations.
Using singular, plural, synonyms, variations, and other interesting words containing your targeted or niché keywords words as a starting point to write more interesting content on your web pages and improve your organic and PPC Search Campaigns.
How does this relate to Google Search results? Please see SEO TIP 4 below.
SEO TIP 2 : Link Building and Social Bookmarking to Target traffic to your website.
Try to find good (reputable) websites and directories that have at least a PageRank of 3 and above on which to submit your website.
A good example would be www.web-ref.org - Your Guide to the Best Sites on the Net!
Submitting pages to a list relevant social bookmarking sites that are helpful and of interest to web surfers, help to market your website’s pages and increase its Page ranking and subsequent Search ranking with it.
Our
Search Engine Optimization also involves Social Bookmarking Services that provide deep linking through real and natural links. Registering with and saving bookmarks (web addresses) to public websites (Blogs and Forums) allows access to these bookmarks from any online computer. Your favourite bookmarks are also available for others to view and follow, hence the Social aspect and thus the increase in targeted visitor traffic.
SEO TIP 3 : Long-term Web Hosting shows you Believe in your products and services.
Hosting long-term shows Search Engines that you believe that your site is going to be successful and meaningful.
Google has filed United States Patent Application 20050071741 stating: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain, and thus, the documents associated therewith.”
The more "legitimacy" your website has,
the higher your PageRank and subsequent authority according to the Google Algorithm. Hosting your website for up to three years, increases your website's stature on the web. Increasing your domain’s registration period also prevents you from accidentally loosing the domain name, if it is not timiously renewed each month!
SEO TIP 4 : Did you know that Google does not use the "keywords" metatag in their web search results?
"Google uses over two hundred signals in our web search rankings,
but the keywords meta tag is not currently one of them, and I don’t believe it will be."
Matt Cutts | Google Software Engineer
Google feels that the keyword metatag has been spammed far too often to even use anymore in their website search, but do use your website's "description" metatag to display your information. Although other Search Engines (like DogPile, Altavista, Ask and Yahoo!) as well as Online business and social Directories
do use the "keywords" metatag to help index websites and bump up rankings, Google has not used it for years. Keyword analysis and Competitive keyword research will remain part of any good SEO strategy, as well as many other optimization methods and advertising efforts.
Should we ignore the keyword metatag altogether? No, the fact is, it is "
key" to many effective SEO campaigns.
Matt Cutts is a Google Software Engineer and also heads up the Google Webspam team.
For great insights and tips on how to learn more about Search Engine Quality, visit Matt Cutts - Gadgets, Google and SEO Blog.
Download the Google SEO Starter Guide.
SEO TIP 5 : Page Rank Checker - Within your website Search results, Page ranking is Website ranking.
The world wide web contains an estimated 22.51 billion web pages that were indexed as of 16 July 2009. PageRank Technology decides the PageRank reflected by the view (or vote) of the importance of all indexed web pages by considering more than 500 million variables and 2 billion terms. Pages that Search Engines believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also uses the measure of the importance of a page based on the incoming links from other pages.
Because of the
many factors that encompass the constantly updating Google Algorithm, successful SEO needs to address and focus on multiple strategies: Domain strength, inbound links, content quality,
browser compatibility (Linux, Windows, Mac OS, BSD) and many other factors contribute to the ranking of your webpages.
PR Checker is a website that allows you to check your own website's PageRank, as well as adding the page rank tool (button or icon) to your site and keep track of your online status.
Check Page Rank of any web site pages instantly:
SEO TIP 6 : Get to know How Search Engines work.
Search Engines consist of both crawler-based search engines (like Google, Yahoo and MSN) and human-powered directories (like Yahoo! Directory and DMOZ).
Whether your website is automatically searched by a bot, spider, or crawler, or submitted to a directory, both work well together in bumping up your website's visibility. Submitting your site helps increase valuable inbound quality backlinks.
A link from the directories is seen as a high quality high PR backlink and will go a long way in getting your site to the top of Google and other Search Engines.
Download "Everything you wanted to know (and a lot more) about On-line Searching" from SearchEngineWatch.com
Knowing which online SEO Tools to use - 15 SEO Tools
There are many, MANY online SEO tips, tools, tutorials and training to choose from on the world wide web, which can be a daunting task for any beginner. We have selected the top SEO Resources and Tools to help you in your endeavour to make your website far more visible than it has ever been. Search engine strategies encompass on-page as well as off-page techniques, and we are certain that you will be well on your way when using these!
Below you will find FREE online tools available from these well renowned SEO companies as well as PAID advertising opportunities:
SEO TOOL 1: Google Adwords Keyword Tool.
Google has developed a free online keyword tool, that allows you to enter selected keywords or phrases per line to see what related word searches your ad will show on, as well as viewing more keyword ideas for your Ad campaigns, metatags and on-page content. Google Webmaster Tools strives to bring you more useful tools, and as such is one of the most comprehensive and useful seo programs out there today.
SEO TOOL 2: Firebug - Web Development Evolved
100% FREE and Open Source! With realtime editing and analysis, you can inspect HTML and modify your website style and layout. Features include: The most advanced JavaScript debugger available for any browser, the ability to accurately analyze network usage and performance, and you can extend Firebug and add features to make Firebug even more powerful, and much more too...
SEO TOOL 3: Page Speed - Google's new Open source Firebug performance extension
Page Speed is an open-source Firefox / Firebug Add-on. Page Speed performs several tests on a site's web server configuration and front-end code using a set of best practices known for enhancing your web page performance. Webmasters and web developers can use Page Speed to evaluate the performance of their web pages and to get suggestions on how to improve them.
SEO TOOL 4: R-DOMAIN - Online Site info, backlinks, seo

R-DOMAIN analyze domains on more then 50 different SEO aspects and provide detailed reports. To analyze your website all you need to do is enter your site's url on the bottom of the page and press go. You are provided with a SEO report, backlink info and a full site analysis in order to help you optimize your own website.
SEO TOOL 5: SEOTOOLS and SEOBOOK.
If you like to take control of your own SEO efforts, the number one name and searched for result you will find is SEOTOOLS.
With a built in Mozilla Firefox SEO TOOLBAR, you will pull in many useful marketing data points to make it
easy get a holistic view of the competitive landscape of a market directly in the search results.
SEOBOOK also offer an informative SEO forum and blog as part of their SEO community threads, and
allows you to setup a free account and start searching for those elusive keywords.
SEO TOOL 6: WordTracker Keyword Research Tool.
Wordtracker is the leader in Keyword Research and Suggestion Tools for SEO. Wordtracker is now announcing the release of their new Keywords Tools.
"
And that’s not all. We’ll also include a copy of our new e-book, Keyword Rich (worth $39). We interviewed 12 successful Internet entrepreneurs at length. In the book, they explain how keyword research has contributed to their online success. Their stories will inspire you."
You will be sent download details for the e-book when you start your subscription.
Wordtracker also has a free keyword selection tool that you can use online as well as a Search function that can be added to your browser.
WordTracker also allows you to register for a FREE 7-day trial of their free keywords software, which we highly recommend you use to see how to build your own SEO campaign.<
SEO TOOL 7: OnlyWebsites.com has a FREE Competitor Analysis Tool that is Easy to use with Rapid results online.
www.onlywebsites.com/seo has devised a great SEO tool for checking your website domain name vs three of your competitors against various results such as; Google competition, Keywords, and how the number of pages and links affect your PageRank. There is also a nifty Competition Simulator to view the simulation of your websites PageRank increasing over time, and how long it will take to get there.
SEO TOOL 8: Addme.com provides powerful search engine submission services and SEO Tools on one site.
Addme.com provides a huge range of free SEO Software Tools and utilities on one site, including a Submission tool, Metatag Generator, Keyword Density Checker, tool to Check Broken Links, Analyse Link popularity.
Research your Competitors' Keywords, Product Feed Submission and a few more very useful tools. Add a bit of code to your web page and all these tools, and submisison of your website is underway!
SEO TOOL 9: Submit Express - Free Webmaster Tools, and Marketing Services.
Search Engine Optimization and SEO Tools. FREE Website Submission. Our submission script will submit your website URL to the Top 70+ Search Engines for free - including Google.
Find a FREE Metatag Generator provided by SiteExpress.com
FREE Webmaster Tools include tools like, Metatag Analyser, Link Popularity check, Keyword traffic estimator and more... Requires adding a reciprocal link.
SEO TOOL 10: Search Optimization School's Free Backlink Builder Tool.
Use this fast and effective, free backlink builder to research link exchange and backlink partners, and help your website achieve decent rankings! Search Engines as well as people searching sites that are within your scope of business find your link and your website. Any website needs organic "inbound links" from well-ranked (reputable) and relevant websites in order to drive targeted traffic to your landing pages.
SEO TOOL 11: LinkPopularity.com's FREE link popularity Service.
What is Link Popularity?
Link popularity is the total number of web sites that link to your site. Good quality inbound links on well placed and reputable websites helps boost traffic to your own web site and is also factored by Search Engines as well. This service provides an easy one-click method of checking link popularity on three of the major search engines. They also provide a free monthly customized Link Popularity Report via e-mail.
SEO TOOL 12: Free Increase Page Rank - Tools and Tips by ONGSONO

ONGSONO is a website with a difference. Within two easy steps, you can help raise your Google PageRank. 1) Fill in the online form provided, to register with and add your site to the ONGSONO website and share their PR5 PageRank. 2) Place one of 4 "preview codes" onto your website to complete the reciprocal link exchange.
Online FREE SEO Checker tools include; Online Sitemap Generator, Submit Sitemap, Spider View, Domain Statistics, Keyword Density, Robots Generator, Check Page Rank, and
Check Backlinks.
SEO TOOL 13: Tall Street - Social Recommendation Engine
What is a Social Recommendation Engine?
Tall Street has come up with a very unique approach to driving related traffic as well as manually reviewing the weight of your website.
This nifty Web Directory allows YOU to control the results using a 1-5 rating system, and help to promote good sites over bad or spamming websites.
You are effectively making investments on the keywords used to link sites:
- Add a site you own or like into our directory.
- Increase the rankings of sites in our directory by investing fictional money in the site.
- By investing in good sites that other people use and rate as good you will earn fictional money, allowing you to further increase the ranking of any sites you choose.
- Investing in bad and underperforming sites will cause you to lose fictional money
SEO TOOL 14: Bad Neighbourhood Link Checker - SEO Tools for the Uncommon Webmaster

We all know that linking to other sites helps you share PageRank with websites that "live" within a certain "neighborhood" of otehr websites relevant to your own! But linkiing to some websites can have a detrimental effect on your website's PageRank if not carefully watched...
Try out this and other SEO Tools developed by Michael VanDeMar.
SEO TOOL 15: Test Everything - SEO Website Tester
Jonas John has produced a fantastic tool to check your website against a host of SEO Tools...
You can choose from pages (and pages) of stats within each Category of Tools, eg. CSS and HTML Validators, SEO Tools, Social Services, Web Proxies, Network Tools, Text Tools, Image Tools and others.
Once you have made your selections,
click [ Test Website ] and see the detailed list of issues.
SEO BOOK || Discover The Secrets to Improve Your Site Ranking!
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The price will revert to the regular cost of $17.00 on the 31st August 2010.
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