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Website Promotion and Marketing Campaigns designed around your own unique requirements






Utilizing search engine optimisation techniques that will optimize your website from top to bottom.



Before we jump straight into all the jargon to do with on-page and off-page SEO efforts, lets first take a look at some stats regarding Search Engines and Social Media:

This information for 2010 is obtained from Experian Hitwise

Top 5 Search Engines ranked by Search Volume
Rank
Logo
Search Engine Searches Share
1
Google 71.66%
2
Yahoo! 13.91%
3
Microsoft Bing 10.07%
4
Ask 2.47%
5
AOL Search 1.26%

Top 5 (of 20) Social Networking Websites ranked by Visits
Rank
Logo
Website Visits Share
1
Facebook 60.67%
2
YouTube 18.15%
3
MySpace 6.00%
4
Twitter 0.98%
5
Tagged 0.97%

Information accurate as of 19 January 2010 and is obtained from the SEO Consultants Directory

Top 6 PPC and CPC Search Marketing Advertisers
Rank Website
1 Google Adwords
2 Bing adCentre
3 Yahoo! Sponsored Search
4 Yahoo! Product Submit
5 Yahoo! Directory Submit
6 Yahoo! Local Enhanced Listings

The Economics of Social Media



Erik Qualman is the founder of the Socialnomics(TM) book and website - a guru in his own right when it comes to Social Media. Erik has a wealth of information and statistics to share that will wow you out of your chair and straight into doing something about your own off-page SEO efforts.

Watch one of Erik's most watched YouTube videos on the web to gain some perspective on where we stand as regards to the opportunites that have exploded on the social media scene today!




"We don't have a choice on whether we DO social media, the question is how WELL we do it." - Erik Qualman

Did you know that...

  • Over 90% of internet users find websites through national and international Search Engines (eg. Google, Yahoo, Ananzi, Bing...)
  • Google has about 90% of the Search Engine market share in South Africa, of which
  • 84% of searchers never make it past page 2 of their searched for results.
  • 75% of people agree that Search Engines helped them find products and brands they hadn't thought of before. See SEO TIP 1 on our SEO Tips and Tools page.
  • Online shopping is set to quadruple by 2020, when it will account for almost 40% of ALL retail sales.
  • The ROI of successfully using Social Media means that your business will still exist in 5 years.
Search Engine Optimisation (SEO) techniques used to effectively optimise any website or CMS, deal with the content, structure and links to create a Search Engine Friendly website.

Using Search Engine Marketing (SEM) methods such as Pay-Per-Click Campaigns (PPC) or Sponsored Link campaigns, and paid site inclusions etc. will increase the visibility of your website within the Search Engine Results Pages (SERPs) and are used to promote your website online.

SEO and SEM Strategies are therefore vital to ensure the maximum number of targeted, interested visitors and customers reach your website. Your website is submitted to a list of search engines as well as to online business directories and other good neighbourhoods of Open Directories on the web. Focussing on your site's link building and targeting customers online in an increasing array of SEO and marketing, expands your visibility and subsequent search engine traffic.


Having a website without implementing SEO and promoting it, is like having a business card and never taking it out of your pocket!

A strong, continual SEO campaign will heighten your website and brand’s visibility and generate a great Return on your Investment (ROI).


Effective SEO and SEM is not an option in today’s fast-moving internet markets – it’s an essential.


BEST Whitehat SEO PRACTICES: Optimising, Advertising and Marketing your Website at a phenominal price!









To learn more about optimizing your own web pages, we have compiled a list of the latest FREE and paid for SEO Tips and Tools for your perusal.




6 Effective SEO Campaigns



A brief description of our SEO Services can be found below the table.

Please note that because Joomla SEO is more complicated than Static or Flash websites, we will have to do a custom quotation for you.

SEO Complexity and Packages Silver SEO Package Gold SEO Package Platinum SEO Package *4 PPC Campaign Banner Ads Flash Site Promotion
 
Website Assessment    
Keyphrase & Density Research    
Competitive Analysis    
Index Page Meta Tag Optimization    
Index Page Content Optimization    
Search Engine Submission *1    
High Ranking Directory Inclusion *2  
Statistics Setup *3  
Monthly SEO Report *3      
Monthly Stat Report *3      
Content Management & Advice  
Website Meta Tag Optimization        
Website Content Optimization        
Alt text Modifications        
DMOZ Submission        
Directory Submission   partial      
Setup of Webmaster Tools          
Crawl Error Monitoring          
Sitemap Creation          
Setup of Analytics Stats          
Article Submission - on Request          
PPC Account Setup & Management      
PPC Account Landing Page Optimization      
Social Bookmarking - on Request      
Social Media Marketing - on Request      
Blog Setup - on Request      
Link Building      
             
Once off: Setup Fee R350 R350 up to 5 pgs. R150 p/p. R700 per campaign R350 R350
Once off: Adwords Activation     R700 R700   R700
Adwords Budget: Monthly     R700 R700   R700
Management Fee: Monthly R300 R450 R950   R250 per
category
R600
E & OE            


The Fine-print


*1 Search Engine Submission to International SE's (Google, Yahoo, Ananzi, MSN/Bing...) and Local SE's (Aardvark, Ananzi, Brabys, Funnel...)

*2 High Ranking Directory Inclusion to our SEO Marketing Partner websites. The Business Directory has a PageRank of 5, and receives 95,000 visitors and/or 1 million hits throughout the directory.

*3 Statistics Setup on request. Please indicate before setting up Hosting if this is required!

*4 Platinum SEO6 Package requires a different Hosting Package. Please call us for details.

Terms and conditions:
Initial 6 month agreement via debit order. Termination in writing one month prior.


Silver SEO Package - SEO1

The Silver package is our most basic package, and suits companies who provide limited products or services, or operate in a niche market. Your site will be optimized for between 3-5 key phrases applied to the index page of your website. We submit the site to key search engines and list you on high ranking directories. You will also receive a monthly report illustrating your position in the search engines for your chosen phrases, and access to traffic statistics if hosted with us.

Gold SEO Package - SEO2

The Gold package is slightly more comprehensive as it affords optimization for 3-5 phrases per page on your website. These pages are normally the key product or service pages. In addition to the website being submitted to key search engines, we also submit you to Googles human edited DMOZ directory. You will have access to statistics, and your monthly report. Revisions to key phrases are included in the service however additional pages do incur a setup charge.

The Gold promotions package offers many more opportunities for you to be found, especially where unique products are offered.

Platinum SEO Package - SEO3
The Platinum package is our most premium service and is recommended to companies in highly competitive industries, to clients who offer many products/services, and to database or flash driven sites (please ask us about the additional charges to optimize flash and/or database sites). The Platinum service includes everything outlined in the Silver and Gold packages, as well as sitemap submissions, the setup of Google Analytics and Webmaster tools, the inclusion of a links page to establish quality reciprocal link exchanges. Submissions to additional search engines and directories on request.

Recently revised, this service now incorporates one pay per click advertising campaign to further the benefits of this comprehensive service. We will help design your campaign, setup and optimize your landing page, monitor, report and give advice on your current online marketing strategy.

We also include Social Media Marketing (blogs incl.) in this service however SMM is industry specific requires constant client participation. In order to make this facility worthwhile, your product/service should also be accessible, or at least be of interest to the target audience. You should have a reason to constantly update prospects about news, product development, and support.

NOTES:
• Monthly PPC budget can be increased at any time.
• Client to supply Omix Creations with necessary contact setup information for the PPC Account.
• Client is required to complete the billing information for the PPC Account securely using their credit card details.

Sponsored Link (PPC) Campaign Management - SEO4
Sponsored links are the website links that appear in the top 3 positions on Google and on the right of the search results page. These work on an auctioning/bid process allowing you to control the spend on your campaign. It works a "cost-per-click" payment plan which means you only pay if someone actually clicks your ad.
  • Targeted reach
    Advertise to people searching on Google. Even if you already appear in Google's search results, We can help you target new audiences on Google and their advertising network.
  • Greater control
    We will create and edit your ads using keywords relevant to your business and you can adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
  • Measurable value
    There's no minimum spending requirement or time commitment with regards to the ads themselves. And with the cost-per-click option, you're only charged if people click your ads. This means every Rand of your budget goes toward bringing new prospects to you.

NOTES:
• Monthly PPC budget can be increased at any time.
• Client to supply Omix Creations with necessary contact setup information for the PPC Account.
• Client is required to complete the billing information for the PPC Account securely using their credit card details.

Banner Advertising Campaigns - SEO5

Sponsored links are the website links that appear in the top 3 positions on Google and on the right of the search results page. These work on an auctioning / bid process allowing you to control the spend on your campaign. It works a "cost-per-click" payment plan which means you only pay if someone actually clicks your ad.
  • We will design, implement and host your Banner advert around your preferences.
  • Unlike traditional online graphical ads, banner ads can be matched to a page's content. This targeting makes banner ads more attractive and relevant to anyone browsing the site. Therefore, offering you an effective way to increase your business exposure and reach new prospects.
  • Includes listing on our Business Directory PR5 ranked site - receiving 95,000 visitors and/or 1 million hits throughout the directory.

NOTES:
• Monthly PPC budget can be increased at any time.
• Client to supply Omix Creations with necessary contact setup information for the PPC Account.
• Client is required to complete the billing information for the PPC Account securely using their credit card details.

Flash Website Promotion - SEO6
Flash sites still present optimization hurdles when it comes to competing with static sites created specifically with SEO in mind. We have created a package that combines our Silver promotion service with Adwords to allow more opportunities for your Flash website to be found.

NOTES:
• Monthly PPC budget can be increased at any time.
• Client to supply Omix Creations with necessary contact setup information for the PPC Account.
• Client is required to complete the billing information for the PPC Account securely using their credit card details.



Hotline Email Marketing Software



For those companies or people who host with Omix Creations, we also offer you the opportunity of utilising some very nifty (and easy to use) email mailing list software.

The software package allows you to create email campaigns, create custom subscription (sign-up) forms for your website, import contact lists, send email blasts, and view reports (statistics) for each of your email campaigns. With built-in help and a choice of using email templates or creating your own professional email (text or HTML) you have a ton of functions to easily assist you in sending relevant newsletters or specials to your subscribed email lists.

White-hat practices: Hotline Email Marketing Software uses white-hat methods of a double-opt-in.

Note: We build in Double-Opt-In and Double-Opt-Out techniques within our Joomla Websites.

A great email marketing tool for only: R220 p/month.